Interactive design defines the structure and behaviors of interactive products and services, and user interactions with those products and services.
Good interactive design effectively communicates a system’s interactivity and functionality, defines behaviors that communicate a system’s responses to user interactions, reveals both simple and complex workflows, informs users about system state changes, and prevents user error.
Interactive design is grounded in an understanding of real users (goals, tasks, experiences, needs, and wants) and balances these needs with business goals and technological capabilities.
Reference: http://www.lukew.com/ff/entry.asp?327
Great Examples
Balthaser
http://www.balthaser.com/
EYE4U
http://www.eye4u.com/home/
Mouse Party
http://learn.genetics.utah.edu/content/addiction/drugs/mouse.html
Potato Parade
http://www.potatoparade.co.uk/
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